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Artificial intelligence

AI for real business needs. From informed decisions to responsible implementation.

2 articles

a management team using AI as a controlled business layer connected to real company data, processes and decisions, with clear human oversight and no humanoid robot.

Why AI Projects Fail Before They Even Start

AI projects usually do not fail because the model is weak. They fail much earlier: when the company does not clearly define the problem, ownership, relevant data, success criteria and user adoption. Technical issues exist, but in most business AI initiatives the first risk is not technology.

Positive3 Aug 2026

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Illustration of AI chatbot assistance across digital customer communication channels.

Artificial intelligence

Better Customer Communication With AI Chatbots

Positive's original chatbot guide: speed, NLP, Viber and WhatsApp, four benefits, four industries and four adoption steps, responsibly updated.

Positive23 Dec 2024

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